The history behind the publicity graphic.
As a result of a chance sighting, by our ace Netherlands researcher Jos Vanderwoude, of a Facebook posting, correspondance was started with its author, Phil Walkley.
Phil explained to us that his grandfather, Arthur Walkley, was a part of Walkley-Hodgson Ltd (later known as Commercial Publicity Ltd).
Founded in 1936, the firm continued in business until 1960 and was the sole advertising agency for AMC of AJS and Matchless motorcycles
From information handed down from his dad, John, it is understood that Phil's grandparents had been good friends of the Heather family, of which Donald Heather was the managing director of AMC at the time.
Subsequently, John Walkley and Donald Heather's son, Alan, also became good friends and, in the summer of 1951, a motorcycle trip to France was organised by them, during which the photo was taken that was to later be used as the basis of the graphic advertisement shown above.
Along with this original photograph, Phil has kindly sent to us copies of the full set that were taken on the French trip, complete with informative captions, which we are pleased to display below:
Note: All the above photographs are copyrighted by Phil Walkley