Cover Pages

Along with other motor cycle manufacturers, AMC kept their name in the forefront of the biking public's mind by advertising their products in the specialist magazines and newspapers.

The front cover pages of the 'Motor Cycle' and 'Motor Cycling' magazine were obviously the most sought after positions to place eye catching information of the latest models being promoted, and AMC machines were prominently placed there over the years.

As a break from the usual form of advertisement, though, a series of cover pages were commissioned in the early '40s that sought to give technical information on some of the more interesting parts that make up a motor cycle. Under the heading of 'For Your Information Please!', several of them gave a brief explanation of the various processes used in their manufacture with illustrations of the equipment used.

Included among the more technical covers were a series in 1948, headed 'Craftmen', that featured some of the longer serving AMC employees, with information on their specialities within the firm.

The following thumbnail gallery lists these special cover pages (in chronological order) for easy reference. Each image can be opened up to a readable size by clicking on it.

The first group were headed 'For Your Information, Please' and gave pocket descriptions of the work carried out in the various departments of the AMC factory.